Categories
Sales & Marketing

5 Ways to Use Instagram for Your Cleaning Business

5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]

Categories
Cleaning Tips

What is Borax and How do You Use It?

If you’re wandering down the laundry aisle of your local grocery store, you might have noticed a product called 20 Mule Team® Borax.  What is Borax?  Is it a natural product?  How would you use it? Sodium borate, also known as Borax, is a naturally occurring mineral.  It is composed of sodium, boron, oxygen, and […]

Categories
Startup

Start a Home Based Cleaning Business in Your City

Anyone can start a home-based cleaning business today. You just need to know what type of cleaning you want to do and what you are best suited for.  Once you know this, you can start your home-based business on your off hours and keep your current job until you’re ready to give it up. When […]

Categories
Sales & Marketing

Planning Your Holiday Marketing for Your House Cleaning Business

It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays.  You still have time to place your ads and line up your press releases.  Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]

Categories
Customer Service

Surviving Nasty, Spiteful, Unhappy Customers in Your Cleaning Business

Every week I send out an eMail Newsletter to my customers. Every week they have a chance to submit feedback to me about the product they purchased. This feedback is anonymous, so I have no idea who sent it and no way to reply. As I mentioned, this is a feedback survey. The purpose of […]

Categories
Running a Cleaning Business

Why You Need Risk Management for Your Cleaning Business

The risk management plan is different in a small business than that within a large corporation, but the problems that arise as a result of poor risk management are the same. For many small businesses, all it takes it one hit to knock them down.  Every dollar counts and unforeseen events and losses could cost […]

Categories
Operations

What Your House Cleaning Business Doesn’t Do Well

It’s tough running a house cleaning business and when you’re the sole owner, it’s easy to get overwhelmed with all the responsibilities you have.  I remember some weeks when it was all I could do just to make sure we met all our scheduled appointments.  Sometimes things tend to hit all at once; interviews, training, […]

Categories
Operations

Using Your Client’s Cleaning Products or Providing Your Own

I get a lot of questions about running a residential cleaning business. One of the common issues is the client who wants you to use their cleaning products. This is one of the major decisions you need to make before you start your house cleaning business.  Are you going to use your client’s products or […]

Categories
Operations

How to Quote New Customers in Your Cleaning Business

I get a lot of questions about running a house cleaning business. The one I get the most is, “How do I quote the first-time clean and the regular service?” First-Time Cleaning If you’re an experienced cleaner, quoting is based on your workers and the historical information you have acquired by working new clients into […]

Categories
Operations

Finding and Holding Onto Good Help in Your Cleaning Business

I get asked a lot of questions about hiring and keeping good workers. Unfortunately, we all run into this issue today.  The key to good help is defining who your BEST employee would be and then targeting those people where they are found. Finding Good Help Can you work with part-time workers or do you […]

Categories
Running a Cleaning Business

Five Year Plan for a Business Exit Strategy

You’ve started a business and you’re making money.  Now what? You should be planning a business exit strategy so your business is liquid and flexible just in case you need to make a change.  Having a five year plan is one way to ensure your success.  If you’re like many, you don’t want to be […]

Categories
Running a Cleaning Business

Hiring the Right Employees – Advertising and Interviewing

It all starts with a good ad to motivate the right people to call or send in their resume.  By listing your ideal employee, level of proficiency, incentives, bonuses, etc., you’re telling job hunters exactly what you need and are willing to provide. Your prospects are sizing you up from the moment they talk to […]

Categories
Running a Cleaning Business

Setting Boundaries in Your Cleaning Business

Have you encountered clients that wait too long before seeking professional cleaning help and yet don’t keep up with the cleaning on their own either? How to define your business boundaries will help you manage these types of customers. This is yet another common issue in residential cleaning.  The problem is, they can no longer […]

Categories
Running a Cleaning Business

Are You Sabotaging Your Business?

It’s normal to have doubts when running your own business, but letting those thoughts take over is your road to failure. Letting a little phrase (or similar thoughts) pop into your head every time you have an idea may delay the implementation so long you can’t make any progress. How many times have you had […]

Categories
Running a Cleaning Business

Do Some Clients Try and Compare You to Their Previous Cleaners?

You have a new client. You have provided them with their first cleaning and your quote for ongoing service. As the service progresses, your new client starts grumbling about the time you spend in their home. Their previous house cleaner was able to get the job done faster. Why is it taking so long? What’s […]

Categories
Technology

Do You Need a Blog or Website for Your Home Cleaning Business?

Every business needs a website today, but do they also need a blog? No, but you would be missing out on organic traffic from the search engines and the opportunity to reach out to your community. Adding a blog to an existing website is easy if you have used a blogging platform like WordPress or […]

Categories
Customer Service

Are You Creating Small Problems in Your Cleaning Business?

In our fast-paced world made even faster with the addition of everything digitized, we still don’t seem to have time in the day for everything we need to do. When running a business, this can be the start of the downfall. One of the areas you should never shortcut is customer management. One of the […]

Categories
Sales & Marketing

Find New Customers and Get Reviews by Claiming Your Yelp Page

Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]

Categories
Running a Cleaning Business

Assess Your Online Reputation for You and Your Business

In order to track and monitor your online reputation it’s important to do an assessment first. Your online reputation is very important to your future business success. Without maintaining the reputation you want to project you might unwittingly project something you didn’t intend. To take control of your online reputation check it out for yourself. […]

Categories
Sales & Marketing

How to Design and Deliver Flyers for Your Cleaning Services

Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise.  This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery.  Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]