Client acquisition is the process of persuading another person to purchase your services or products. You need these clients to grow your business.
Tag: business leads
Many people today want to transition from their demanding 9-5 job into a business of their own. They’re already living on a budget and wonder what it would take to start a cleaning business for free or with no money as an investment. This is like asking, “Is it possible to get something for […]
In this post, I’m going to review the current updates to popular networks and why you should be using them. Then I’ll show you how to implement your social media so it’s working for your business without taking up all your time. Social media is the perfect way to have your business stay in front […]
As a residential cleaning business owner, your job is to keep the flow of prospects streaming into your business. You can do this through casual inquiry and through your marketing efforts. Once you generate a prospect, you need to convert them into paying customers. Once you determine the needs of your prospect and how you […]
The professional networking website LinkedIn was launched in 2003, and now boasts well over 400 million accounts (100 million of which are active). LinkedIn has firmly established itself as the leading website for professionals to meet, speak to and connect with one another. Let’s go through how to use LinkedIn for business effectively. One of […]
Everything you hear about getting new customers for your residential cleaning company today is about speed. They will tell you that nobody is doing in-home estimates anymore – that’s old school. They recommend using an appointment scheduler on your website so visitors can book their own appointment quickly. Well – hold on! That’s fine for […]
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Building connections is essential for making LinkedIn work for you. It’s not just about what you know but who you know. Your connections are the people you know directly. They’re the ones who either you’ve invited into your network or who have invited you. Either way, they don’t become an official connection until the invitations […]
There is a real difference between a good business referral that’s going to help you reach your business goals and a weak referral that’s not. Referrals are all about quality, not quantity, and you need to understand this qualitative difference in order to carry out a successful referral program. Referrals Are about Relationships The foundation […]
I have spent a lot of time over the years reviewing software to manage a cleaning business. I was ready to write a special report on my recommendation, but just couldn’t do it because of the cost of the software. Although it would be excellent for the mature business, I just couldn’t justify the expense […]
How to get new customers for a residential cleaning business is one of the biggest issues I receive when I survey my customers. Why is it so difficult to find new customers? Many businesses today make the mistake of thinking it’s all in the “sale.” People are becoming immune to sales today because they seem […]
Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise. This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery. Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]
Automating your business eMails is a way to keep in touch with your prospects and customers. This can be done with a set of welcoming messages or with a monthly newsletter. Sending these out manually chains you to your computer and dims your creativity. After all, wouldn’t you like to be able to set this […]
Why Email Marketing is Important for Businesses Facebook, Twitter and other social media outlets have definitely become important for online marketing campaigns, but good old eMail marketing still holds a great deal of value for organizations and businesses of all sizes. In fact, eMail marketing has a number of advantages over some of the more […]
Social Selling for Small and Tool Company: Effective? I first read the term “social selling” on my daily morning browse of social networking sites. The post described a utopian globe where B2B sales people might utilize the might of social media to target prospects and turn them into warm leads without ever leaving the comfort […]