Online reviews have unquestionable power to shape consumer behavior and purchase intent. They are also an absolute gold mine for learning about the desires of your cleaning business customers. Reading these reviews will help avoid common pitfalls and give you deeper insight into your customer’s psychology.
Do you ever wonder how prospects find cleaners on Google? As it turns out, people in different parts of the US who were searching Google used region-specific words and phrases to find cleaners. Moreover, looking closely at the language people used in search revealed a lot about the values they were looking for in cleaning service companies.