Prospects don’t want every business to be the same. I’m going to show you the reasons for losing customers and how to get energized and focus on your own marketing ideas to attract your ideal client and stop losing customers to your competition.
The easiest way to attract people to your business is when you’re out and about in your city. There’s no faster way to introduce yourself and build instant trust than with a house cleaning business card.
I prefer to provide my quotes in the home. This has many benefits that help win over the lead to book the job, but it also provides you with important information in providing the quote and scheduling the work.
Client acquisition is the process of persuading another person to purchase your services or products. You need these clients to grow your business.
Why Flyers for House Cleaning Businesses? Because they’re the best way for you to control your marketing dollars. Instead of advertising to everyone in a zip code (like you would with postal mailers), you decide where to place them. This is the perfect way to connect with your target market. Customize Although the flyers are […]
Many people today want to transition from their demanding 9-5 job into a business of their own. They’re already living on a budget and wonder what it would take to start a cleaning business for free or with no money as an investment. This is like asking, “Is it possible to get something for […]
Chances are you’ve heard the statistics many times before. According to the U.S. Small Business Administration, only seven out of ten “new employer” firms survive at least two years, and only half will last five years. And these numbers refer only to businesses that have hired employees – if you consider one-person work at home […]
We’re moving and responding so fast today – usually in response to technology – that customer service has had a systemic erosion over the last few decades. Today I’m truly shocked at the attitude of many businesses and employees who take their customers for granted.
The professional networking website LinkedIn was launched in 2003, and now boasts well over 400 million accounts (100 million of which are active). LinkedIn has firmly established itself as the leading website for professionals to meet, speak to and connect with one another. Let’s go through how to use LinkedIn for business effectively. One of […]
One of the hardest things we have to face in residential cleaning is providing a personal service and then having to deal with the customer who insists something is wrong. A natural reaction is to push back and defend ourselves, but this won’t work if you want to keep long-term clients. According to The US […]
It’s the two things that will always be a constant in your residential cleaning business: finding and converting leads into new customers and finding and retaining new employees. It takes a lot of trial and error to discover what works for your business. Most house cleaners today also want to get into commercial cleaning. You […]
Everything you hear about getting new customers for your residential cleaning company today is about speed. They will tell you that nobody is doing in-home estimates anymore – that’s old school. They recommend using an appointment scheduler on your website so visitors can book their own appointment quickly. Well – hold on! That’s fine for […]
Residential cleaning is a people business. You’re in people’s homes touching their most personal possessions. They are inviting you into their home to perform a job and they need to know they can trust you and the service you are selling. So perfecting the sales process to sell your cleaning service is crucial to your […]
A business plan is a document that should be written before the startup phase of any business idea, but it’s also updated every year. The plan is normally a way for an entrepreneur to attract investors to their business. Most house cleaning business ventures are of the solopreneur variety and don’t usually ask for investors, […]
The normal process for someone looking for a house cleaning service is to search for cleaning companies in their city and ask for some type of service quote. They want to know what services the business provides in order to determine if they can meet their needs. They also want to know if they can afford to pay someone to clean their home.
How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
Excellent customer service is a rare thing. Many businesses are too busy trying to maximize their profits in the short term to consider the long term implications of not prioritizing customer service. They should instead define a plan to implement good customer service skills within their organization. The truth is that providing stellar customer service […]
Why do so many new cleaning businesses fail? For some reason, many people think they can create a house cleaning business out of nothing and that no real planning is involved. Yes, you can start by doing the cleaning yourself with your clients as your boss, but there may come a time when you want […]
The slowest season for a house cleaning businesses is the summer in many parts of the US. Kids are out of school, the family is on vacation, they’re cutting back financially for the summer, and various other reasons. I found this to be most prevalent with families and teachers. In reality, a client could stop […]
5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]