Getting clients can be tough for many new business owners – so in this article, we’ll discuss effective strategies for how to get new cleaning clients.
Category: Sales & Marketing
Sales and marketing in your house cleaning business
A business card is more than just a piece of paper; it’s a snapshot of your brand, professionalism, and reliability as a house cleaner. Indeed, for residential clients, a house cleaner’s business card design must be approachable yet professional.
Prospects don’t want every business to be the same. I’m going to show you the reasons for losing customers and how to get energized and focus on your own marketing ideas to attract your ideal client and stop losing customers to your competition.
The easiest way to attract people to your business is when you’re out and about in your city. There’s no faster way to introduce yourself and build instant trust than with a house cleaning business card.
In the age of social media, I think we can all agree that customer testimonials are crucial to the success of our business. On social media platforms, people are looking for “social proof.” This is a new way of saying, “If it’s good enough for them, it’s good enough for me.” Social proof, a term […]
I prefer to provide my quotes in the home. This has many benefits that help win over the lead to book the job, but it also provides you with important information in providing the quote and scheduling the work.
Why Flyers for House Cleaning Businesses? Because they’re the best way for you to control your marketing dollars. Instead of advertising to everyone in a zip code (like you would with postal mailers), you decide where to place them. This is the perfect way to connect with your target market. Customize Although the flyers are […]
In this article, you’ll discover how to create additional income streams for your house cleaning business No matter how you have configured your residential cleaning business, you can always increase sales from your existing clients. This works by offering additional services on a regular basis your clients can use. Many clients won’t ask unless you […]
In this post, I’m going to review the current updates to popular networks and why you should be using them. Then I’ll show you how to implement your social media so it’s working for your business without taking up all your time. Social media is the perfect way to have your business stay in front […]
As a residential cleaning business owner, your job is to keep the flow of prospects streaming into your business. You can do this through casual inquiry and through your marketing efforts. Once you generate a prospect, you need to convert them into paying customers. Once you determine the needs of your prospect and how you […]
The professional networking website LinkedIn was launched in 2003, and now boasts well over 400 million accounts (100 million of which are active). LinkedIn has firmly established itself as the leading website for professionals to meet, speak to and connect with one another. Let’s go through how to use LinkedIn for business effectively. One of […]
Everything you hear about getting new customers for your residential cleaning company today is about speed. They will tell you that nobody is doing in-home estimates anymore – that’s old school. They recommend using an appointment scheduler on your website so visitors can book their own appointment quickly. Well – hold on! That’s fine for […]
If you’re using Instagram for your business, you’ll be excited about the recent change that makes it easier to schedule posts. This means you don’t have to be on your phone to make a post and you can plan and schedule your posts in advance. This article got me excited because I like to plan […]
Social media platforms are where everybody goes today to get their news and to validate a business. That’s because it’s fast and convenient. Many people don’t have time to wade through long articles – they want sound bites that are easy to digest. And that’s where your business page comes into play. How to Use […]
Residential cleaning is a people business. You’re in people’s homes touching their most personal possessions. They are inviting you into their home to perform a job and they need to know they can trust you and the service you are selling. So perfecting the sales process to sell your cleaning service is crucial to your […]
The normal process for someone looking for a house cleaning service is to search for cleaning companies in their city and ask for some type of service quote. They want to know what services the business provides in order to determine if they can meet their needs. They also want to know if they can afford to pay someone to clean their home.
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, do your research to identify your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get […]
How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
“Social Proof” is one of the many strategies and techniques that businesses rely on to win you over and convince you that their product or service is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy […]