Prospects don’t want every business to be the same. I’m going to show you the reasons for losing customers and how to get energized and focus on your own marketing ideas to attract your ideal client and stop losing customers to your competition.
In the age of social media, I think we can all agree that customer testimonials are crucial to the success of our business. On social media platforms, people are looking for “social proof.” This is a new way of saying, “If it’s good enough for them, it’s good enough for me.” Social proof, a term […]
I prefer to provide my quotes in the home. This has many benefits that help win over the lead to book the job, but it also provides you with important information in providing the quote and scheduling the work.
Client acquisition is the process of persuading another person to purchase your services or products. You need these clients to grow your business.
Why Flyers for House Cleaning Businesses? Because they’re the best way for you to control your marketing dollars. Instead of advertising to everyone in a zip code (like you would with postal mailers), you decide where to place them. This is the perfect way to connect with your target market. Customize Although the flyers are […]
What Should You Charge for House Cleaning? New business owners routinely ask how much they should charge to clean a house. That’s a very hard question to answer because someone in Arkansas can’t charge the same price a business in California charges, simply due to location. Your rate is also dependent on your business […]
How to Hire Employees for Your Small Business Once you have started your business doing the work yourself, it’s a daunting task to consider bringing in workers. You’re used to working alone and your clients are used to you and how you provide the service. You have invested everything you have in nurturing your clients […]
Creating training manuals for your house cleaning business is one of the best decisions you can make if you have made the decision to hire workers. This creates a system new hires can follow to perform the work to your standards. These manuals don’t have to be huge at all, but they do need to […]
In this article, you’ll discover how to create additional income streams for your house cleaning business No matter how you have configured your residential cleaning business, you can always increase sales from your existing clients. This works by offering additional services on a regular basis your clients can use. Many clients won’t ask unless you […]
Even a well run business experiences times when things are not running smoothly. Your results depend on how you deal with these situations. If you are feeling frustrated with your business it is time to sit down and take a good look at certain areas. This article will examine some of the sources of a […]
Clicking on a link sometimes means I make a small commission if you make a purchase. I only make recommendations on products I have thoroughly reviewed or use myself. Documenting your procedures is one of the best ways to systemize your residential cleaning business. These documents should be as detailed as possible, with no steps […]
The big reason people hire a business coach is to accelerate growth and improve their bottom line. While there are many different aspects of your business that you can work on with your coach, the end goal is always to increase profits and stability – build a business that will provide for you and your […]
In this post, I’m going to review the current updates to popular networks and why you should be using them. Then I’ll show you how to implement your social media so it’s working for your business without taking up all your time. Social media is the perfect way to have your business stay in front […]
As a residential cleaning business owner, your job is to keep the flow of prospects streaming into your business. You can do this through casual inquiry and through your marketing efforts. Once you generate a prospect, you need to convert them into paying customers. Once you determine the needs of your prospect and how you […]
Social media platforms are where everybody goes today to get their news and to validate a business. That’s because it’s fast and convenient. Many people don’t have time to wade through long articles – they want sound bites that are easy to digest. And that’s where your business page comes into play. How to Use […]
Residential cleaning is a people business. You’re in people’s homes touching their most personal possessions. They are inviting you into their home to perform a job and they need to know they can trust you and the service you are selling. So perfecting the sales process to sell your cleaning service is crucial to your […]
A business plan is a document that should be written before the startup phase of any business idea, but it’s also updated every year. The plan is normally a way for an entrepreneur to attract investors to their business. Most house cleaning business ventures are of the solopreneur variety and don’t usually ask for investors, […]
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Clicking on a link sometimes means I make a small commission if you make a purchase. I only make recommendations on products I have thoroughly reviewed or use myself. Are you still trying to run your house cleaning business as a one man (or woman) show? If so it’s time to stop. Don’t you want […]
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, do your research to identify your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get […]