Prospects don’t want every business to be the same. I’m going to show you the reasons for losing customers and how to get energized and focus on your own marketing ideas to attract your ideal client and stop losing customers to your competition.
Tag: marketing
The easiest way to attract people to your business is when you’re out and about in your city. There’s no faster way to introduce yourself and build instant trust than with a house cleaning business card.
In the age of social media, I think we can all agree that customer testimonials are crucial to the success of our business. On social media platforms, people are looking for “social proof.” This is a new way of saying, “If it’s good enough for them, it’s good enough for me.” Social proof, a term […]
Client acquisition is the process of persuading another person to purchase your services or products. You need these clients to grow your business.
Why Flyers for House Cleaning Businesses? Because they’re the best way for you to control your marketing dollars. Instead of advertising to everyone in a zip code (like you would with postal mailers), you decide where to place them. This is the perfect way to connect with your target market. Customize Although the flyers are […]
The professional networking website LinkedIn was launched in 2003, and now boasts well over 400 million accounts (100 million of which are active). LinkedIn has firmly established itself as the leading website for professionals to meet, speak to and connect with one another. Let’s go through how to use LinkedIn for business effectively. One of […]
Everything you hear about getting new customers for your residential cleaning company today is about speed. They will tell you that nobody is doing in-home estimates anymore – that’s old school. They recommend using an appointment scheduler on your website so visitors can book their own appointment quickly. Well – hold on! That’s fine for […]
If you’re using Instagram for your business, you’ll be excited about the recent change that makes it easier to schedule posts. This means you don’t have to be on your phone to make a post and you can plan and schedule your posts in advance. This article got me excited because I like to plan […]
Social media platforms are where everybody goes today to get their news and to validate a business. That’s because it’s fast and convenient. Many people don’t have time to wade through long articles – they want sound bites that are easy to digest. And that’s where your business page comes into play. How to Use […]
The normal process for someone looking for a house cleaning service is to search for cleaning companies in their city and ask for some type of service quote. They want to know what services the business provides in order to determine if they can meet their needs. They also want to know if they can afford to pay someone to clean their home.
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, do your research to identify your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get […]
One of the most important components in a successful business launch is your business brand. This is done through a USP (unique selling proposition). Without a USP, your service will fade into the shadows, struggle to compete and leave an everlasting impression in the minds of your customer base. U.S.P means your Unique Perceived Benefit […]
How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
“Social Proof” is one of the many strategies and techniques that businesses rely on to win you over and convince you that their product or service is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy […]
Don’t get confused about the relationship between advertising and marketing. Marketing is the overall process of creating, communicating, delivering, exchanging and sustaining offerings that have value for customers and clients. It includes the process of market research, product development, distribution, pricing, and promotion. Advertising is a subset of marketing in the form of ads placed […]
Are you getting any publicity for your business? You probably have wondered how businesses get their name in the newspaper, local newsletters, etc. No – they don’t pay for it, they plan for it. In your local city, it’s important to understand that it’s about who knows you. The more networking you do, the more […]
It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays. You still have time to place your ads and line up your press releases. Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]
Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]
Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise. This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery. Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]