How to Quote New Customers in Your Cleaning Business

Estimating JobsI get a lot of questions about running a house cleaning business. The one I get the most is, “How do I quote the first-time clean and the regular service?”

First-Time Cleaning

If you’re an experienced cleaner, quoting is based on your workers and the historical information you have acquired by working new clients into your schedule.  New cleaners learn this by trial and error.  Your first-time cleaning should be based on an hourly rate for the simple fact you never know what you’re going to encounter when you get in the house and start doing the work.  Sometimes the house you originally bid is not in the same condition it was at the time you provided the quote.  I always preferred to leave this open by quoting them an “estimate” and making it very clear the final price will be based on time used.

Do you have trouble converting prospects into paying jobs?

Use the EXACT bidding process I developed to fill my schedule


Regular Service

Regular service is quoted based on the work to be performed and the frequency of service.  Be sure you base it on the time it takes to clean the square footage but, also on the contents of the home.  The contents is what is going to vary from house-to-house.

And finally, your hourly rate needs to be determined before you start marketing your service.  It’s based on the average cleaning rate in your city for businesses that provide similar services to yours.  Now calculate your expenses and how much profit you want to make and then select a rate you want to use to compete in your market.

These are the basics of quoting the work for new customers. For more information:

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By Anne-Marie

I'm Anne-Marie, the House Cleaning Pro. When I planned to build a house cleaning business, I knew I didn't want to be stuck doing all the work myself. I had much bigger plans, like 1) Building up the business to compete with the franchises in my city 2) Training employees to do the dirty work and 3) Having the ability to sell the business when the time was right. Discover how you can achieve your goals when you start a house cleaning business for maximum profits!

2 replies on “How to Quote New Customers in Your Cleaning Business”

In my experience, the majority of clients don’t like to pay an hourly rate and prefer to know the cost upfront before they award you with the job.

That’s true for ongoing service. For the initial cleaning we always performed a deep clean and then maintained the home to this standard. We provided an estimate of how long the deep cleaning would take based on an hourly rate. Since the deep cleaning was scheduled out a week or more, we were never sure what shape the house would be in on the scheduled deep clean appointment. For this reason, we always let them know how we were doing on the day of the deep clean and gave them the option to have us continue or stop. We then negotiated forward based on that decision. There is no reason to set yourself up to lose money on this appointment, which is what a lot of new businesses do instead of charging for the actual time used.

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