When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time.
Referral traffic is traffic that comes from other sources to your website or page rather than direct sources. It’s the traffic that comes from your efforts to widen your audience. Here are a few tips to help you get more referral traffic.
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Guest blogging is a great way to attract new people to your site. This is where you write a blog post and submit it to another blog. They post it on their site and their readers get a taste of your content offerings, and then click your link to find out more.
In the past, marketers obsessed over page rank, trying to publish their blog posts on blogs with high readership. Of course, playing the numbers game means there’s a higher chance of traffic to your site. But also look for kindred spirit blogs, where like-minded people spend time. A small audience that’s highly targeted to your offering will bring great results as well (plus it’s easier to get your content published on a guest blog).
To make this work concentrate on sites that attract the people that could use your service. I’m not talking about other cleaning site… I’m talking about sites that provide something your target market wants and needs. For example, if you are targeting seniors, look for a website that provides something seniors need in your community. Only concentrate on cities in your community and the areas you service.
Be sure to concentrate on building a relationship with the site you want to work with by first introducing yourself and asking them if they could use more articles for their site. Some sites only concentrate on their content, so don’t push. Instead, point out that some of their readers may need the services you offer so having your articles on their site could be a benefit to them.
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Tools to Help You Get a Leg up
There are many tools out there that help you get more leverage out of your online content. One useful tool is Triberr, a blog amplification and sharing platform. You upload your blog to its feed and Triberr shares it with other bloggers, and vice versa. JustRetweet and Viral Content Bee are two similar services that help you leverage social media shares in a similar way. Don’t forget that targeting your content to your community is the key to making this work.
Social Media and Social Bookmarking
Social media sites like Facebook, Twitter and LinkedIn, and social bookmarking sites like Reddit are great ways to get referral traffic. They can get your content to a much wider audience. The important thing when it comes to anything social is to keep content focused on readers and their interests, and avoid anything self-promotional or that could be taken as spam. Also remember to share, comment and engage with other people’s content as well.
Content for referral traffic should never be promotional. No one cares about the deals you offer before they know who you are. Save that for your advertising. Instead, make the content informative and helpful. Think of it as a way to give new people a taste of the quality you offer. Build a relationship with them and then start making offers.
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