House Cleaning ProIt’s also referred to as your “elevator speech” or “elevator statement,” which is a one minute or less description of your business and what you offer. The name comes from the idea that you should be able to state your business in the time span of an elevator ride. Your job in developing your pitch […]
Unique Selling Proposition Many people open a business with the hopes of increasing their income. This is their only reason for being in business. These business owners usually don’t get very far because they don’t understand business and they don’t understand customers. Service businesses solve problems that people don’t want or don’t have time to […]
A Marketing Calendar is used by successful businesses to identify and budget marketing events throughout the year to ensure there are no long lapses between events. This calendar is created to include new and existing customers. The strategy ensures consistency and effectiveness to bring in new prospects and hold on to existing clients. READ MORE […]
Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently […]
Your job as a small business owner is to STAY in business! Once you open your business, you are in a continual race with your competition for the best customers and a way to provide the best services. This race can take up a lot of your time monitoring how they run their business and […]
Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]
People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special. Here are five easy ideas. 1. Customer Specific Emails Segment your […]
Automating your business eMails is a way to keep in touch with your prospects and customers. This can be done with a set of welcoming messages or with a monthly newsletter. Sending these out manually chains you to your computer and dims your creativity. After all, wouldn’t you like to be able to set this […]
A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]
“Swipe files” are a collection of tested and proven sales letters that are used by advertising copywriters as a quick way to create new advertising campaigns. This is why their ads work and yours may not! You can implement this strategy in your cleaning business for anything that applies, such as hiring ads, advertising text, […]
Why Email Marketing is Important for Businesses Facebook, Twitter and other social media outlets have definitely become important for online marketing campaigns, but good old eMail marketing still holds a great deal of value for organizations and businesses of all sizes. In fact, eMail marketing has a number of advantages over some of the more […]
To be successful in acquiring referrals for your cleaning business, you should understand the definition of business referrals. This is a marketing technique without the debilitating cost of advertising. You simply use your existing customers and local businesses as advocates to generate prospects for your business. This is referred to as referral based marketing. This […]