How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
Tag: increase business
“Social Proof” is one of the many strategies and techniques that businesses rely on to win you over and convince you that their product or service is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy […]
Building connections is essential for making LinkedIn work for you. It’s not just about what you know but who you know. Your connections are the people you know directly. They’re the ones who either you’ve invited into your network or who have invited you. Either way, they don’t become an official connection until the invitations […]
There is a real difference between a good business referral that’s going to help you reach your business goals and a weak referral that’s not. Referrals are all about quality, not quantity, and you need to understand this qualitative difference in order to carry out a successful referral program. Referrals Are about Relationships The foundation […]
Why do so many new cleaning businesses fail? For some reason, many people think they can create a house cleaning business out of nothing and that no real planning is involved. Yes, you can start by doing the cleaning yourself with your clients as your boss, but there may come a time when you want […]
Don’t get confused about the relationship between advertising and marketing. Marketing is the overall process of creating, communicating, delivering, exchanging and sustaining offerings that have value for customers and clients. It includes the process of market research, product development, distribution, pricing, and promotion. Advertising is a subset of marketing in the form of ads placed […]
As your business comes to the end of a year of operation, it’s time to start planning your goals for the next year. Your goals for the new year will depend on what type of year your business had. Your goals may be a combination of fixing issues that held you back and how to […]
I have spent a lot of time over the years reviewing software to manage a cleaning business. I was ready to write a special report on my recommendation, but just couldn’t do it because of the cost of the software. Although it would be excellent for the mature business, I just couldn’t justify the expense […]
How to get new customers for a residential cleaning business is one of the biggest issues I receive when I survey my customers. Why is it so difficult to find new customers? Many businesses today make the mistake of thinking it’s all in the “sale.” People are becoming immune to sales today because they seem […]
At the end of my first year in my house cleaning business, I had over $200,000 in revenue. You don’t get to this number by doing all the work yourself. If you want to have a small business where you can schedule jobs and work just when you want, that’s fine, but don’t expect the […]
There are so many ways homeowners could be affected by hiring the wrong workers to clean their home. Part of your job as a business owner is to educate the public so they can make informed decisions. But what do you say when they object to the rate you have quoted them? That’s when you […]
The slowest season for a house cleaning businesses is the summer in many parts of the US. Kids are out of school, the family is on vacation, they’re cutting back financially for the summer, and various other reasons. I found this to be most prevalent with families and teachers. In reality, a client could stop […]
5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]
You’ve started a business and you’re making money. Now what? You should be planning a business exit strategy so your business is liquid and flexible just in case you need to make a change. Having a five year plan is one way to ensure your success. If you’re like many, you don’t want to be […]
Every business needs a website today, but do they also need a blog? No, but you would be missing out on organic traffic from the search engines and the opportunity to reach out to your community. Adding a blog to an existing website is easy if you have used a blogging platform like WordPress or […]
Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]
In order to track and monitor your online reputation it’s important to do an assessment first. Your online reputation is very important to your future business success. Without maintaining the reputation you want to project you might unwittingly project something you didn’t intend. To take control of your online reputation check it out for yourself. […]
Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise. This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery. Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]
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Craft a Catchy Elevator Pitch
It’s also referred to as your “elevator speech” or “elevator statement,” which is a one minute or less description of your business and what you offer. The name comes from the idea that you should be able to state your business in the time span of an elevator ride. Your job in developing your pitch […]
Are you thinking of starting a business or are you working to make your existing business as successful as it can be. Well, there are things successful people don’t do – they learn from their mistakes. That’s how they keep moving forward and avoid stagnating. Once you learn how to overcome obstacles, you start seeing […]