Don’t get confused about the relationship between advertising and marketing. Marketing is the overall process of creating, communicating, delivering, exchanging and sustaining offerings that have value for customers and clients. It includes the process of market research, product development, distribution, pricing, and promotion. Advertising is a subset of marketing in the form of ads placed […]
Category: Sales & Marketing
Sales and marketing in your house cleaning business
Are you getting any publicity for your business? You probably have wondered how businesses get their name in the newspaper, local newsletters, etc. No – they don’t pay for it, they plan for it. In your local city, it’s important to understand that it’s about who knows you. The more networking you do, the more […]
How to get new customers for a residential cleaning business is one of the biggest issues I receive when I survey my customers. Why is it so difficult to find new customers? Many businesses today make the mistake of thinking it’s all in the “sale.” People are becoming immune to sales today because they seem […]
There are so many ways homeowners could be affected by hiring the wrong workers to clean their home. Part of your job as a business owner is to educate the public so they can make informed decisions. But what do you say when they object to the rate you have quoted them? That’s when you […]
5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]
It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays. You still have time to place your ads and line up your press releases. Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]
Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]
Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise. This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery. Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]
A Marketing Calendar is used by successful businesses to identify and budget marketing events throughout the year to ensure there are no long lapses between events. This calendar is created to include new and existing customers. The strategy ensures consistency and effectiveness to bring in new prospects and hold on to existing clients. READ MORE […]
Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently […]
Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]
When starting a small business, you work hard to quickly fill your schedule and perform quality work to keep your customers happy. But there may come a time when you would be better off turning down a sale in your cleaning business. When you have a customer who is eager for your service, why would […]
People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special. Here are five easy ideas. 1. Customer Specific Emails Segment your […]
Automating your business eMails is a way to keep in touch with your prospects and customers. This can be done with a set of welcoming messages or with a monthly newsletter. Sending these out manually chains you to your computer and dims your creativity. After all, wouldn’t you like to be able to set this […]
A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]
Why Email Marketing is Important for Businesses Facebook, Twitter and other social media outlets have definitely become important for online marketing campaigns, but good old eMail marketing still holds a great deal of value for organizations and businesses of all sizes. In fact, eMail marketing has a number of advantages over some of the more […]
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Quality Business Referrals
To be successful in acquiring referrals for your cleaning business, you should understand the definition of business referrals. This is a marketing technique without the debilitating cost of advertising. You simply use your existing customers and local businesses as advocates to generate prospects for your business. This is referred to as referral based marketing. This […]
Today you can’t afford to start a business without a website! I couldn’t say that when I first published the House Cleaning Pro. Most of my website visitors had a hard time just getting my emails, let alone knowing how to build and maintain a website. In recent years, having an online presence has become […]
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.13 […]
Pick up from the most effective: Just how Major Brands Use Social media sites Social media can be tricky for the new business owner. What to post is the most common issue. We’re conditioned to advertise our business, but social media is not an advertising platform when you compare it to traditional platforms, such as […]