For house cleaners, the business card is a key part of your marketing toolkit. Let’s explore how to make a house cleaning business card design that will resonate with customers and create a sense of trust and instant credibility.
Here’s how to create a winning house cleaning business card design (without breaking the bank):
Start with Your Business Branding
We’re assuming for the purpose of this article that you already have created visual branding for your cleaning company. With branding in place, be sure your house cleaning business card design – colors, typography, and any graphic elements – align with your existing brand. Consistency is key. If your brand has certain colors, be sure they are accurately represented on the business card.
Prioritize Essential Information
Given the space constraints of a card, especially in landscape orientation, you want to focus on:
- Your Name or Business Name
- Contact Number
- Email Address
- Website or Social Media Handles
Remember, the design goal of a cleaning company business card is to provide potential clients multiple ways to reach you.
Opt for a Clean Layout
A cluttered business card can come off as unprofessional.
With residential clients, a neat and tidy design looks good and subtly mirrors the cleanliness and organization you bring into their homes.
Honestly, I’m surprised at how few cleaning companies (even the successful ones) follow this basic design principle.
In fact, this probably comes down to personal preference. I always prefer minimal branding over loud or otherwise busy designs. Conversely, your cleaning customers may not be so picky when it comes to the branding of their cleaning company 😀
Choose an Online Printing Service
Given your budget, consider standard finishes and avoid premium add-ons. While selecting a paper and finish, ensure that your choices resonate with your target market. Don’t know what your target market is? This article covers how you can identify your target market.
Remember, different parts of your city or town might have differing tastes. You can typically feel this out by looking at the style of homes, type of businesses and overall ‘vibe’ (yes, vibe) of the neighborhood.
As in all things, this can be a subtle difference and if you’re struggling with how to reflect the demographics of your market in your marketing materials, seek out the help of a designer on 99designs, upwork or fiverr.
Choosing a Card Orientation
I’m torn on recommending an orientation for the design of your cleaning company business card. However, I do recommend a horizontal orientation. Furthermore, I’ll lay out my reasoning, and you can decide if it makes sense. Or decide to make it landscape and skip to the next section 🤪
First, as cleaners, we go into people’s homes – their personal spaces. That requires some comfort and trust.
Second, our mission is to create a sense of peace and order in the lives of our clients. This should be reflected in our marketing materials.
Finally, the service part of a cleaning job is as much customer service as anything else. A card is a convenient way of giving someone your information. Hopefully, this is the first of many transactions where you’ll be delivering a service to help make someone’s life more convenient. That’s what they’re paying for, after all.
I’m probably overthinking this, but all of the above aspects of the house cleaning industry point us towards making the conservative choice.
Therefore, I recommend choosing the landscape orientation on your business card design since it’s standard and safe.
Indeed, landscape orientation is conservative and widely accepted.
It also provides ample horizontal space for neatly arranging information, especially if you’re considering content on the back of the card.
Conversely, business cards work best when they stand out (in a good way). Since portrait orientation is rarer in business cards, that orientation may create a memorable impression for the design of your cleaning business card.
Don’t Neglect the Back of the Card
Don’t neglect the back of your house cleaning business card design. Truly, if a client has the card, you’ve already completed the most challenging part – getting the business card in their hand. Additionally, with the back of the card, you can reinforce your brand in their memory.
Here are some ideas for the back side of the house cleaning business card design:
- A brief testimonial from a satisfied client.
- A promotional offer (e.g., “10% off for first-time clients”).
- Reiterate your logo and branding
It sounds basic, but a typo can be a dealbreaker. Truly, it looks unprofessional and can lead to missed opportunities.
If, for instance, an email address or phone number is wrong, you might have missed a booking from a valuable client.
By all means, be sure to triple-check everything before finalizing.
Always Have Them on Hand
So, you get a business card design, you proof it, have it printed, have it mailed – what’s the point of all the effort if you don’t have it on you?
Once you have your beautifully designed house cleaning business cards, always carry them with you. Whether you’re at a local event or meeting a potential client, having a card ready to hand out can make a huge difference in your business.
Crafting a house cleaning business card design that resonates with residential clients requires a mix of professionalism and approachability. Even with a moderate budget, by focusing on essential details and ensuring consistent branding, you can create a card that stands out and serves as an effective tool in growing your house cleaning business.