It’s also referred to as your “elevator speech” or “elevator statement,” which is a one minute or less description of your business and what you offer. The name comes from the idea that you should be able to state your business in the time span of an elevator ride. Your job in developing your pitch is to sum up the unique aspects of your business in such as way as to excite others.
Many people judge the quality of your business by the effectiveness of your elevator pitch. You may not realize it, but you are using or have used an elevator pitch in many of your personal situations, such as a job interview, dating or when summarizing your professional experiences.
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You can make this simple and ask yourself this question, “What does my business do?” Notice that the question is not “what kind of business do I have?”
In the original question, you have more opportunity to structure an open-ended statement allowing someone to ask in-depth questions, instead of the usual response to the second statement, which is “what do you charge?”
The whole idea of your elevator pitch is to get others excited enough to give you a try – not price compare.
So, how do you write the perfect elevator pitch and where will you use it? Once you have it perfected, you have the opportunity to use it whenever you are out among people, after all, you never know when someone is going to ask you, “What do you do?”
- Keep it simple.
- Plan to pitch your best talking point; nobody will remember a long pitch. This will be your “hook.”
- Your hook should be a benefit of your service that your customers receive.
Create an Elevator Pitch for Your Business
Use this Elevator Pitch Template – just follow the step-by-step instructions!