The professional networking website LinkedIn was launched in 2003, and now boasts well over 400 million accounts (100 million of which are active). LinkedIn has firmly established itself as the leading website for professionals to meet, speak to and connect with one another. Let’s go through how to use LinkedIn for business effectively. One of […]
Tag: grow business
One of the hardest things we have to face in residential cleaning is providing a personal service and then having to deal with the customer who insists something is wrong. A natural reaction is to push back and defend ourselves, but this won’t work if you want to keep long-term clients. According to The US […]
It’s the two things that will always be a constant in your residential cleaning business: finding and converting leads into new customers and finding and retaining new employees. It takes a lot of trial and error to discover what works for your business. Most house cleaners today also want to get into commercial cleaning. You […]
Social media platforms are where everybody goes today to get their news and to validate a business. That’s because it’s fast and convenient. Many people don’t have time to wade through long articles – they want sound bites that are easy to digest. And that’s where your business page comes into play. How to Use […]
Residential cleaning is a people business. You’re in people’s homes touching their most personal possessions. They are inviting you into their home to perform a job and they need to know they can trust you and the service you are selling. So perfecting the sales process to sell your cleaning service is crucial to your […]
I don’t know anyone who actually likes business planning, including me! The little fact most people don’t realize is that business owners who actually take the time to plan their business reach success faster than those who don’t plan… and they earn more! It really isn’t as difficult as you might think once you know […]
A business plan is a document that should be written before the startup phase of any business idea, but it’s also updated every year. The plan is normally a way for an entrepreneur to attract investors to their business. Most house cleaning business ventures are of the solopreneur variety and don’t usually ask for investors, […]
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Some of the most common questions I get about growing a residential cleaning business ends up really being about the business owner just not knowing when or how to say “No.” How is it possible to say no in your business and still grow your earnings? New business owners work very hard to please their […]
Clicking on a link sometimes means I make a small commission if you make a purchase. I only make recommendations on products I have thoroughly reviewed or use myself. Are you still trying to run your house cleaning business as a one man (or woman) show? If so it’s time to stop. Don’t you want […]
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, do your research to identify your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get […]
How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
“Social Proof” is one of the many strategies and techniques that businesses rely on to win you over and convince you that their product or service is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy […]
Building connections is essential for making LinkedIn work for you. It’s not just about what you know but who you know. Your connections are the people you know directly. They’re the ones who either you’ve invited into your network or who have invited you. Either way, they don’t become an official connection until the invitations […]
There is a real difference between a good business referral that’s going to help you reach your business goals and a weak referral that’s not. Referrals are all about quality, not quantity, and you need to understand this qualitative difference in order to carry out a successful referral program. Referrals Are about Relationships The foundation […]
Why do so many new cleaning businesses fail? For some reason, many people think they can create a house cleaning business out of nothing and that no real planning is involved. Yes, you can start by doing the cleaning yourself with your clients as your boss, but there may come a time when you want […]
Don’t get confused about the relationship between advertising and marketing. Marketing is the overall process of creating, communicating, delivering, exchanging and sustaining offerings that have value for customers and clients. It includes the process of market research, product development, distribution, pricing, and promotion. Advertising is a subset of marketing in the form of ads placed […]
As your business comes to the end of a year of operation, it’s time to start planning your goals for the next year. Your goals for the new year will depend on what type of year your business had. Your goals may be a combination of fixing issues that held you back and how to […]
I have spent a lot of time over the years reviewing software to manage a cleaning business. I was ready to write a special report on my recommendation, but just couldn’t do it because of the cost of the software. Although it would be excellent for the mature business, I just couldn’t justify the expense […]
How to get new customers for a residential cleaning business is one of the biggest issues I receive when I survey my customers. Why is it so difficult to find new customers? Many businesses today make the mistake of thinking it’s all in the “sale.” People are becoming immune to sales today because they seem […]