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Sales & Marketing

5 Ways to Drive Customer Referrals

People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special.  Here are five easy ideas. 1. Customer Specific Emails Segment your […]

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Sales & Marketing

How to Get Customer Referrals for Your Cleaning Business

A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]

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HR

Should You Hire Workers for Your House Cleaning Business?

Nope – you don’t have to hire workers! You can run a professional cleaning business and plan to do all the work yourself. There’s absolutely nothing wrong with that. Just realize – you’re never going to be free from your business, because you have clients to service and they’re waiting for you. Hm – Now […]

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Running a Cleaning Business

Create Swipe Files for Your Cleaning Business

“Swipe files” are a collection of tested and proven sales letters that are used by advertising copywriters as a quick way to create new advertising campaigns. This is why their ads work and yours may not! You can implement this strategy in your cleaning business for anything that applies, such as hiring ads, advertising text, […]

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Sales & Marketing

Quality Business Referrals

To be successful in acquiring referrals for your cleaning business, you should understand the definition of business referrals. This is a marketing technique without the debilitating cost of advertising. You simply use your existing customers and local businesses as advocates to generate prospects for your business. This is referred to as referral based marketing. This […]

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Sales & Marketing

House Cleaning Business Website

Today you can’t afford to start a business without a website!  I couldn’t say that when I first published the House Cleaning Pro.  Most of my website visitors had a hard time just getting my emails, let alone knowing how to build and maintain a website. In recent years, having an online presence has become […]

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HR

Managing Rapid Change: Growing a small business

Managing fast change: Growing your residential cleaning company Discover what it takes to rapidly grow your business before you start the ball rolling: This modification can be in the form of staff member numbers, company objectives, senior administration and direction. I know from experience that these changes need to be managed if a company is […]

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Running a Cleaning Business

Performing All the Cleaning Jobs Yourself May Just be the First Step

I started my house cleaning business by doing all the work myself.  But that wasn’t my long-term plan. I knew I wanted to have a bigger business than that.  Doing the work myself meant that I would only ever make so much money.  So I built my residential cleaning company step by step, brick by […]

Categories
Running a Cleaning Business

How a Residential Cleaning Business Grows

As I have stated so many times, building a business takes time and it takes an investment.  So once you have your business started, how do you grow it? By re-investing some of your profits back into your business! This is what will allow you to grow your cleaning business. And that goes back to […]