Unique Selling Proposition Many people open a business with the hopes of increasing their income. This is their only reason for being in business. These business owners usually don’t get very far because they don’t understand business and they don’t understand customers. Service businesses solve problems that people don’t want or don’t have time to […]
Tag: increase business
A Marketing Calendar is used by successful businesses to identify and budget marketing events throughout the year to ensure there are no long lapses between events. This calendar is created to include new and existing customers. The strategy ensures consistency and effectiveness to bring in new prospects and hold on to existing clients. READ MORE […]
Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently […]
Your job as a small business owner is to STAY in business! Once you open your business, you are in a continual race with your competition for the best customers and a way to provide the best services. This race can take up a lot of your time monitoring how they run their business and […]
Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]
A service based business relies on the quality of the service they provide to attract new customers and retain existing clients. If you’re like most small businesses, you may think this is the key to your future success. And you would be wrong. The only way you’re going to keep ahead of your competition is […]
When starting a small business, you work hard to quickly fill your schedule and perform quality work to keep your customers happy. But there may come a time when you would be better off turning down a sale in your cleaning business. When you have a customer who is eager for your service, why would […]
People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special. Here are five easy ideas. 1. Customer Specific Emails Segment your […]
A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]
Nope – you don’t have to hire workers! You can run a professional cleaning business and plan to do all the work yourself. There’s absolutely nothing wrong with that. Just realize – you’re never going to be free from your business, because you have clients to service and they’re waiting for you. Hm – Now […]
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Quality Business Referrals
To be successful in acquiring referrals for your cleaning business, you should understand the definition of business referrals. This is a marketing technique without the debilitating cost of advertising. You simply use your existing customers and local businesses as advocates to generate prospects for your business. This is referred to as referral based marketing. This […]
Today you can’t afford to start a business without a website! I couldn’t say that when I first published the House Cleaning Pro. Most of my website visitors had a hard time just getting my emails, let alone knowing how to build and maintain a website. In recent years, having an online presence has become […]
I started my house cleaning business by doing all the work myself. But that wasn’t my long-term plan. I knew I wanted to have a bigger business than that. Doing the work myself meant that I would only ever make so much money. So I built my residential cleaning company step by step, brick by […]
As I have stated so many times, building a business takes time and it takes an investment. So once you have your business started, how do you grow it? By re-investing some of your profits back into your business! This is what will allow you to grow your cleaning business. And that goes back to […]