Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently and effectively market your business.
A Marketing Calendar is used to identify all your marketing events by month to coordinate all your advertising, social media, and blogging messages. It also assists you in budgeting these events throughout the year. Once you have the calendar created, it can keep you on track to make sure you are addressing all marketing avenues for your business without lapses between events. Wouldn’t it be nice to know your budgeting, planning and staffing are taken care of?
What Most Businesses Do
If your business is new or you’re still doing most of the cleaning jobs yourself, you probably don’t think you have time to plan ahead. As each month rolls around, you may wonder if you need to place some ads. Your schedule may be full or it may be growing nicely, but what happens when the calls stop coming into your business? This could happen for any number of reasons, one being a new competitor in your area.
Scheduling advertising at the last minute actually wastes your money in the long run. Advertising agencies know that it takes 5-7 times for a prospect to see your marketing before they decide to take action. This means you need to have ads running all the time. Even if you’re using flyers for your business, you need to be putting them out on a regular basis – preferably weekly. You never know when someone will decide to have their house cleaned and that’s why you need to have current marketing materials in front of them.
Don’t Lose Good Clients to the Competition
There is so much competition in business today that nobody can afford to sit back and wait for new prospects to come to them. The successful marketer will win the job every time. Successful business owners know they have to market to get new customers and they have to market to keep their current customers. If you think your business is safe because you have good customers – think again. All it takes is a good marketing piece to lure them away.
Create a Marketing Calendar
When you create a Marketing Calendar for each month of the year, you commit to marketing your business on a regular schedule. You plan ahead and then follow the calendar throughout the year. With no lapses in your marketing, you can expect to receive a continuous flow of new prospects and entice your existing customers to stay with you and not jump at the next slick marketing that comes to their door.
Create a Marketing Calendar and download my free calendar template, CLICK HERE.
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